Wizer Industries, Inc. had just opened our newest Tissot store at SM North EDSA. Unfortunately, it was in a location with very little foot traffic. Our task was to raise awareness for the new store and generate buzz for the brand.

So we pumped up Filipino shoppers' adrenaline by leveraging on their love for basketball. As the NBA's official timekeeper, Tissot brought the action to SM North EDSA with a basketball activation that kicked off the store and the new NBA season in October 2022.

In close collaboration with Tissot, NBA, and SM North EDSA, we launched the #YourTimeToWin contest. For five days, shoppers showed off their dribbling, passing, and shooting skills at our booth for the chance to win Tissot Quickster Chronograph NBA watches and a signed jersey from Klay Thompson himself. 

The event drew hundreds of players every day and a massive crowd of onlookers.

The contest culminated at the semifinals from which the top 5 were chosen. The awarding ceremony doubled as a high-energy official inauguration for the store with influencers and the media present.

The resulting articles and post, not to mention the buzz, ensured that Tissot SM North EDSA got the spotlight it deserved. 

It was a testament to the unrelenting support and precise coordination among all departments within Wizer Industries Inc., our lean yet effective marketing team, and agency partners.  

Read all about it here.